2018 Master Courses - WORLDZ
Keep your finger on the pulse of the latest trends shaping tomorrow's culture with top artists, agencies and content creators.
Shift into Fifth Gear
Ryan Friedlinghaus
CEO & Co-Founder
Shift into Fifth Gear :
Auto Drives Culture in a New Direction
Learn from the pioneer of custom rides. We'll shift into high-gear in this up-close and personal session about what shapes car culture and why trendspotting is key to a successful brand, no matter what industry you are in.
State of the Art
James Peterson
State of the Art:
Cultivating Connection Through Public Displays
Combine artistry, technology, and fabrication to take a deeper look into this creative process. Dive into the world of public art and see how large-scale, interactive installations are brought to life!
Now #Trending
Vikram Bhaskaran
Head of Market Development
Now #Trending:
The Anatomy of Taste
Understand how taste and trends are formed by the public and learn how brands are tapping insights to create the future of commerce.
Futurists Unite!
Nick Foster
Head of Design
Futurists Unite!:
Business Powered By Long Term Creativity
Creativity exists in us all - it's just a matter of how deep within. Learn how to harness your inner creativity and discover practical tools to cultivate a long-term vision that will transfer to your business and beyond.
Not Such A Cheap Thrill
Jason Chinnock
Not Such A Cheap Thrill:
Adrenaline Entertainment to Fuel Your Business
Get up to speed on where discretionary spending is going, why experience trumps things every time and how to stay ahead of the curve with your audience.
Near and Far
Jen Rubio
Co-Founder & Chief Brand Officer
Near and Far:
Retail-tainment Connects & Builds Community
Unlock the tips and tricks to building a community of people who love your brand, while crafting a memorable experience with your customers through your marketing.
Hitting the Right Note
Electronic-Dance Duo
Jesse Kirschbaum
Jake Udell
Hitting the Right Note:
Epic Music & Brand Collabs
Keep your business in-tune by learning from today's tastemakers - musicians. You'll hear behind-the-scenes stories and learn what it takes to makes a collaboration great.
Can You Hear It?
Lauren Nagel
VP, Executive Creative Director
Can You Hear It?:
Six Dimensions of Sound to Power Your Brand
Embark on an immersive experience as we explore the relationship between sound & the imagination. Discover why sound remains one of the most powerful creative platforms in our world today. #powerofaudio
Maximizing your Brand's Impact
Roni Sebastian
Executive Creative Director
Emily Zaborniak
Executive Creative Director
Derek van den Bosch
Maximizing your Brand's Impact :
Marketing that Consumers Actually Want to Experience
To make an impact in today’s cluttered marketing landscape, you need to drive active participation, not just passive consumption. In this session, you’ll learn the right methods and mindset for doing just that.
Nick Drake
EVP, Marketing & Experience
Jen Cambridge
VP, Frontline Systems and Experience
Real Service for Real People
Listen to your customers and do exactly what they say. Discover how to reimagine service and create the ultimate experience, all while reaching new heights of retention and customer love!
ROI: Return on Influencer
Ryan Detert
Chris Detert
President, Marketing
Mark Owens
Kandee Johnson
Beauty & Lifestyle Expert & Creator
ROI: Return on Influencer:
A Brand’s Holy Grail Is Now On Social
Learn how to leverage talent of all sizes in influencer marketing to go far beyond mere impressions and drive direct sales, both online and offline.
Ronnie Madra
CEO & Founder, EAROS Inc. // Co-Founder & Partner, Butter Group 1 OAK Up&Down
Pete Tong
Partner & Radio Personality
Transformation in Nightlife and Entertainment
Hear from a veteran hospitality and entertainment entrepreneur and a world-class DJ/Producer about how the lifestyle of the nightlife, hospitality, and live music industry led to a heightened level of responsibility and unexpected innovation.
Small Screen, Big Picture
David Clark
EVP, Freewheel
Small Screen, Big Picture:
Television's Return To The Lime Light
Stronger than ever, the small screen is a bigger deal than ever before. You'll want to binge this session and get a BTS look as to why TV is back baby!
Written in the Stars: Apollo 11 Turns 50
Christina Korp
Terry Virts
Speaker, Author, Consultant, Former Astronaut
Written in the Stars: Apollo 11 Turns 50:
Space Travel to Connect Humanity
A session that's really out-of-this-world - Get a true inside look at the first successful moon landing, Apollo 11, as it rounds the corner to it's 50th Anniversary. You'll learn how the connective tissue of space exploration connects all cultures and can catapult your both brand and business into the stratosphere.
Reading Between the Lines
Mike Posner
Grammy-Nominated and Multi-Platinum Musician
Alex Banayan
Author of the National Bestseller, The Third Door
Reading Between the Lines:
Storytelling & Creativity Demystified
Looking to craft stories that grip your listeners and captivate your audience? Need to rediscover your muse? Decode the keys to masterful storytelling, delve into radical creativity, and learn how to tackle your next big project like a pro.
B is for Bold
Sarah Thompson
Global CEO
Ukonwa Ojo
CMO, Consumer Beauty
B is for Bold :
Bringing Bold to Life within Brands & Beyond
The HOW-TO bring bold ideas to life through clear planning, rigor, flexibility and growth. Learn the inside secrets to partnering with your agency and making a statement!
Get Your Head in the Game!
Andy Kleinman
CEO & Founder
Ramon Hermann
Head of Esports
Get Your Head in the Game!:
The Future of eSports & Gaming
Gaming continues to be one of the largest and fastest growing entertainment businesses in the world. Whether you look at total revenue from games, size of the gamer population, or huge audiences watching eSports around the world, it’s no secret that this will be one of the most important areas for brands to get involved in the near future.
Master The Future
Peter Sims
Founder & CEO
Violaine Basse
Brand Director
Master The Future:
Hennessy’s History & Legacy
An interactive session to project what mastery will look like for the next decades.
Stay ahead of the curve with strategies & tactics taught by CEOs, CMOs, and top executives from global brands and start-ups.
Camera mARketing in a SNAP!
Peter Sellis
Head of Product for Monetization
Andrew McPhee
Head of Camera Platform Exploration
Camera mARketing in a SNAP! :
Take Your Story to the Next Level
Each month, over 230 million Snapchatters will spend an average of three minutes per day playing with Lenses on our platform. Snapchat is the only platform using Lenses to engage consumers at scale and we want to show you how to unlock the world’s most influential audience with AR to achieve your business objectives.
It All Ads Up
Beth-Ann Eason
Tal Chalozin
CTO & Co-Founder
It All Ads Up :
Dynamic TV Ads for Big ROI in the Living Room
TV viewing behavior has changed, but the ad experience hasn’t – until now. Take a deep dive into the world of dynamic TV advertising and see how interactive creative can not only hit the right audience but also better your customer's experience in the process. Become your own creative director with our hands-on workshop designing interactive TV ads.
For the People by YOUR People
Kerri Pollard
Chief Revenue Officer
Janna Wemmer
Head of Social Media
For the People by YOUR People :
Social Sourced Content Gets Real
Join innovative storytellers and one of the world's fastest-growing retailers for a lesson on creating compelling, original content that will actually WOW your customers. Learn how you too can leverage your own community to tell authentic brand stories at scale!
Anyway You Slice It
Helen Vaid
Global Chief Customer Officer
Anyway You Slice It:
Omnichannel Marketing With Everything On It
Marketing is no longer a one and done deal but an ongoing experience. Join today and learn how to craft an immersive campaign that is sure to stay one step ahead of your customer.
New Kids On The Blockchain
Amanda Gutterman
Chief Marketing Officer
New Kids On The Blockchain:
Building The Future Economy On Web 3.0
The Web 1.0 - 2.0 changed how nearly every industry works. Now blockchain is here, poised to fundamentally transform our economy once again. Skip the technical jargon and focus on what blockchain does. Learn how you can thrive in a Web 3.0 world and unlock the truth about blockchain.
Once Upon a Times Square
dan levi
Once Upon a Times Square:
Out-of-Home Storytelling at Scale
Create an Out-of-Home campaign that will launch in real-time in New York’s Times Square and then run across digital billboards nationwide! In partnership with the Ad Council, in support of the award-winning “Love Has No Labels” campaign, participants will learn how consumer behavior, mobile data and the “digitization” of billboards create actionable opportunities to tell creative brand stories!
Change the Channel!
Sean Moran
Head of Marketing & Partner Solutions
Steve Ellis
EVP, Ad Strategy & Business Development
Change the Channel!:
The Future of Live Events, Digital & Social
With consumers having unlimited access to content and information, the experiences that brands create matter more than ever! Learn the 360 approach, through TV, live events, digital, social, and effectively learn how to reach GenZ and Millennials.
Location Is Everything
Swen Graham
SVP, Creative & Global Marketing
Elyse Estrada
VP, Global Client Service
Location Is Everything:
Crack the Code with Geo-Technology
Do you know where your customer spends time? It's easy for things to get lost in the shuffle - learn how your business’ geo-data may be the answer to all of your marketing questions.
Binge Worthy!
Nick Tran
VP, Brand Marketing & Culture
Binge Worthy!:
Flipping The Script on Traditional Storytelling
Everyone has their own story to tell. Learn from prominent voices in the industry and implement vital storytelling strategies that are sure to take your life story center stage.
Ex Machina 2.0
steven Wolfe Pereira
chief marketing & communications officer
Dr. Peter Day
Chief Technology Officer
Ex Machina 2.0:
The Future of AI and Your Business
We’re at the dawn of the AI century. How will this affect your industry, your company and most importantly your job? Learn why AI will be more important than the Internet and why it will be imperative for every business to understand it.
Over Your Head!
Ashley Ellefson
Head of Operations
Jordan "Jet" Temkin
2x Winning DRL Allianz World Champion
Over Your Head! :
Designing The Future with The Drone Racing League
Star Wars vibes, 3D maps, and 90 MPH drones zipping through bright neon gates: The Drone Racing League (DRL), the professional circuit for drone racing, curates every aspect of the sport of the future. Join their team to immerse yourself into the art of FPV (First Person View) flying, learn about drone cinematography, and lift off your own creativity to develop visually thrilling content.
Sky-rocket to the head of the class with life and career hacks from the world's foremost performance coaches and trainers.
White Boarding Bootcamp
Nora Herting
CEO & Co-Founder
White Boarding Bootcamp :
Graphic Brainstorming to Unlock Your Creative Genius
Join the pioneers of graphic facilitation in this hands-on session. Explore how thinking in pictures will inspire your team, create a shared vision, and move ideas into action.
Discover Your Higher Purpose
ryan cummins
Discover Your Higher Purpose:
Design Your Most Heroic Life
You are the main character of your own life story. And you are also it's author, writing new chapters in your life every single day. By combining some simple time-tested lessons from master storytelling, with a deeper understanding of experience design, you can tap into your higher purpose and immediately begin to create the life story you've always dreamed of.
Let Me Upgrade Ya
Hoby Darling
President, Sports and Human Performance
Jessica Amortegui
Head of Global Learning & Development
Brian Ferguson
Let Me Upgrade Ya:
Bio-Hack Your Growth, Reach Your Potential
Physically and mentally we are each capable of more than we ever imagined. Learn how to enable the impossible and push the furthest edges of your human potential to get the most out of you!
Highs and Lows
Chris Robichaud
Former CEO
Sid Mathur
Former Chief Strategy & Development Officer
Highs and Lows:
Career Navigation for Today & Tomorrow
Will you sink or swim? Learn from the best who have been through it all on the do’s and don’ts of navigating the corporate landscape!
Be Better In Bed
Dr. Michael Breus
The Sleep Doctor
Be Better In Bed:
Sleep Science for Success
Don’t hit snooze on this session - you’ll discover how sleep can affect your bottom line and future success. Sleep affects leadership, productivity and team morale - learn your chronorythm.
Trust is a Must
Pat McLean
Trust is a Must :
How to Drive with Authenticity
Each decision you make affects the one to follow. This session will teach you all the lessons you'll need to keep it real with your customers.
It’s Not You, It’s Me
David Beck
EVP, Corporate Strategy & Operations
It’s Not You, It’s Me:
Owning and Upgrading Your Career
Don’t look back wishing you had invested more in your own professional development. Learn both strategies and tactics of how to focus on what will truly impact your career trajectory.
100 Deadly Skills
Clint Emerson
Crisis Management Professional, Former Navy SEAL & International Spy Museum Consultant
100 Deadly Skills:
SEAL Secrets for Safe Travels
One moment your at a business meeting the next you’ve been kidnapped! From lockpicking to active shooter situations become your own failsafe and leave with the hacks you need to safely and swiftly navigate the world.
Total Recall
Jim Kwik
Founder & CEO
Total Recall:
Hack Your Brain to Unlock Your Memory Potential
All the ways to rapidly remember for greater productivity and influence shared by a true mind magician.
I am Spartan.
Joe De Sena
Founder & CEO
Carola Jain
Chief Brand Officer
I am Spartan.:
Tenacity & Triumph For Your Business
A look under the hood of how Spartan has become the ultimate badge brand, by creating a platform that lets the community share memorable (not always ‘easy’) experiences and become the ultimate source of inspiration.
View From the Top
Lisa McCarthy
CEO & Co-Founder
View From the Top:
Declaring a Bold Vision for Your Future
You will gain clarity about what is important and go to work on limiting beliefs that impact your success and happiness. You will leave inspired to write and share your bold vision with people who will help you make it a reality. This exercise has profoundly impacted how thousands of people around the world work, live, lead and connect.
May the Workforce Be With You
Michael Mendenhall
SVP & CMO / Chief Communications Officer
Garson Yu
Emmy Award-Winning Creative Director
May the Workforce Be With You :
Rearchitecting Future Employment
Learn about the evolutionary change taking place and where the future workforce is headed—along with the important role that brand and culture play. You'll hear from those paving the way and how this important evolution will affect the future of your industry.
Crisis or Unfortunate Incident?
Russell Dubner
CEO & President, U.S
Crisis or Unfortunate Incident?:
A Realty-Based Crisis Simulation
Overreact or underreact at your peril! Try your hand at applying the art and science of crisis management and reputation recovery. A simulation based on real-world events that will test attendees’ ability to make mission-critical decisions under pressure.
The Upside Down:
Sean Kelly
CEO & Co-Founders
Peter Rahal
CEO & Co-Founders
The Upside Down: :
A Contrarian's Guide to Creating a Culture People Crave
In order to succeed in the modern world it's important to unlearn some things we've been taught & not be afraid to flip the script. Learn how to apply contrarian tactics & go against the grain at your workplace (and at home) to create a more connected, better-performing and more engaged environment.