2017 Master Courses - WORLDZ
Keep your finger on the pulse of the latest trends shaping tomorrow's culture with top artists, agencies and content creators.
Modern Communication tactics
Modern Communication tactics:
Break your news before someone else does
Telling your story in a post-truth world – the news cycle has changed radically. Learn to control your message from the fastest growing new journalism.
vans takes brand-tainment to new heights
doug palladini
global brand president
vans takes brand-tainment to new heights:
experiential can be within reach
How has VANS been able to keep up with the changing brand and retail tides? Learn from the best and adopt the ethos of 'experiences over things' in this hands-on session.
sky’s the limit
miles rogers
chief strategy officer
sky’s the limit:
revolutionize your industry & give your brand its wings
Learn how this industry leader disrupted the private aviation space with it's unique marketing and changed the way we get from point A to point B.
bravery, budgets & bandwagoning
tiffanie darke
Sabrina Malik
VP, Marketing & Strategy
bravery, budgets & bandwagoning:
how content creators shape culture
Reach your audience in new ways, take them to new heights, and shine a light on the stories that are shaping our world. It's all about enabling your brand to craft culture instead of mirroring it.
raja rajamannar
chief marketing & communications officer
the intersection of art, science & necessity
Learn how to cut through the clutter and engage connected consumers through storymaking - create the moments that matter most alongside your consumers.
victory song
Jennifer frommers
svp, creative content
emma quigley
head of music & entertainment
victory song:
the power of Music & Brands
Great music paired with powerful brands has always been a winning combination. This session will leave you with insider knowledge on how some of today's biggest collaborations are coming to life.
Navigating Culture, Without Being a Vulture
Coltrane Curtis
Co-Founder & Managing Partner
John McPheters
CEO & Founder
Navigating Culture, Without Being a Vulture:
The big business of Influencers
Big business knows it needs influence to succeed in the modern marketing mix, but how can brands work with the right people without coming off as inauthentic? Whether marketer or influencer, there’s plenty to learn from this conversation with two veterans of culture.
Appetite for Learning
Taste of Home Chef
Appetite for Learning:
Cooking Brain Food On a Budget
Schedule too packed for a home cooked meal? Think again. Learn the ins and outs from America's #1 Cooking Magazine in this amazing live demonstration course. You'll leave with a fresh knowledge to conquer the kitchen whether you're cooking for one or six.
Sing a New Tune
Jesse Kirschbaum
Joel Madden
The Madden Brothers
Benji Madden
The Madden Brothers
Sing a New Tune:
Musicians as Entrepreneurs, Executives, & Tastemakers
Artists have found their footing as today's creative executives bringing a whole new perspective to product and business development. Learn how to harness the sometimes untapped creative energy of music to reinvigorate your organization and turn your fans into consumers and your consumers into collaborators.
brand bootcamp
donny makower
brand bootcamp:
craft your future with smart & connected customer experiences
Analyze your brand ecosystem and change the way you approach both your customers’ and competitor's journeys.
the superpower of Partnerships
mindy hamilton
svp, global partnerships & Marketing
the superpower of Partnerships:
Putting the intellect in intellectual property
We are stronger united than we are apart. Explore what's possible when we partner and what it requires to make a co-branded campaign successful, all through the lens of a major entertainment studio's brand partnership efforts.
Bring the Noise
marc graser
editorial director, global creative & content marketing
Bring the Noise:
Sharing your narrative in an attention economy
Learn to educate, inspire, and connect with content that captures even the most distracted of consumers.
Instagram killed the TV Star
Matt Britton
Instagram killed the TV Star:
The Rise of the Self-Published Story
A dialogue on the major pivots occurring around the most traditional communication platforms.
(Re)Mastering moments that matter
bob gruters
group lead US Entertainment, tech connectivity & Multiculture
Werner Brell
Chief Engagement Officer
(Re)Mastering moments that matter:
Communicating, savoring, & Celebrating through Marketing
The biggest, most important moments in marketing happen to us individually. Stay relevant and highlight what matters to your audience instead of only what matters to your organization.
the influencer economy
ryan detert
the influencer economy:
find a perfect match for your organization
Dissect the influencer marketing landscape, best practices, and emerging technologies, like AI, that are revolutionizing the space.
Authentic voices & compelling content
Shawn Green
Former mlb all-star, co-founder & chairman
daniel kirschner
ceo & co-founder
Authentic voices & compelling content:
Harnessing the power of relationships to tell your brand story
Join this session to explore the power of video and photo content, ensuring you can streamline your workflow process to get the right content, at the right spec, at the moment you need it. Learn how to hit it out of the park on every project!
Stay ahead of the curve with strategies & tactics taught by CEOs, CMOs, and top executives from global brands and start-ups.
up in smoke
adam bierman
ceo & co-founder
tracy ryan
up in smoke:
demystifying cannabis, Disrupting the status quo
Understand how disrupting the status quo has led to unlocking potentials in a multi-billion dollar industry and learn how to apply those lessons to your organization.
closing the gap between you & your customer
ben hindman
kaitlyn villanova
global digital director
closing the gap between you & your customer:
Leveraging data to scale the 1:1
Today’s customer craves the 1:1 experience. Learn to drive the personalized experience, foster customer loyalty and leave with the tools to truly drive the 1:1.
Passion + Data
mark shedletsky
ceo & founder
Passion + Data:
Entertainment, Sports & Music Sponsorships of Tomorrow
How to effectively use data to identify the right partners, reach these passionate fans with your marketing spends, and actually prove ROI.
rethinking targeting
David sable
global CEO
rethinking targeting:
mass over niche proves most effective
Learn where brands are finding their most effective engagement strategies, why CMOs are second guessing niche targeting, and why leading online networks selling to marketers has pivoted.
how love makes money
jonathan simpson-bint
how love makes money:
monetizaton in livestreaming & beyond
In a world where the audience expects content to be free, learn how smart UX, alongside content that genuinely resonates, can willingly mobilize and monetize an audience.
The Big Pivot for legacy organizations
Scott wells
dan levi
evp & chief marketing officer
bob mccuin
president of sales
The Big Pivot for legacy organizations:
Reinvention through innovation, Inspiration, & Persistence
Out-of-home advertising is being reinvented for today’s data-driven, mobile-first world. Take away tangible tools to help marketers navigate the pivot from steadfast organization to forward-looking innovator.
Unlocking the power of place
Leah Malone
Senior Regional Director, Brand Partnerships
Unlocking the power of place:
the future of Location Marketing
Learn how location intelligence is used by leading brands to drive business results by participating in a real-life business scenario.
aI & Marketing
Robbee minicola
seth solomons
ceo, north america
aI & Marketing:
removing the Mystery, Defining the Magic
This session will remove the hype and mystery behind AI to provide a fundamental, non-technical understanding of artificial intelligence and its application to marketers.
Not Another Face in the Crowd
Brennan McReynolds
Rich Goodstone
Founding Partner & Head of Agency
Not Another Face in the Crowd:
Event Technology & Deeper Connections
Tap into the secret world of live event technology -- understand how a sea of thousands can be connected by a simple wristband and learn how to scale experiences of your own.
Seeing is Believing
Nick Tran
Head of Brand Culture & Social Media
Werner Brell
Chief Engagement Officer
Seeing is Believing:
How VR is changing our businesses & world
Take a look into the deep world of VR through the eyes of this industry leader. You'll explore the possibilities and get a taste of technology firsthand!
Humanizing machine learning
cristina mancini
evp, technology & creative strategy
Humanizing machine learning:
Technology + Creativity = the new future of work
Dive into the deep end with this innovative and provocative session focused on the need for constant learning. Ancora Imparo -- a saying dating back to the Michelangelo -- teaches us that we all must 'keep learning' or suffer the consequences.
A Hacked Life
steven Wolfe Pereira
chief marketing & communications officer
barrett lyon
head of security research & Development
A Hacked Life:
The new Realities of Cybersecurity in a Connected World
Did you know your DVR might be working for the enemy? In a world where everything is connected, there will be unforeseen threats and new challenges that will affect every industry, brand, and individual.
Race to the Top: Economies of esports
matt colon
talent manager
tobias sherman
global head of esports
Race to the Top: Economies of esports:
the future of competitive entertainment is now
Addicting, entertaining, and novel: eSports has truly taken the world by storm. Explore the future of this burgeoning market.
Sky-rocket to the head of the class with life and career hacks from the world's foremost performance coaches and trainers.
It's cool to be real
kandee johnson
beauty & lifestyle expert & creator
It's cool to be real:
Standing out in a sea of social media
How to make you, your brand, or organization, stand out in an oversaturated social media environment and learn the art of connecting powerfully in real life and online.
dude, where’s my muse?
jean philippe rosier
partner, perestroika
dude, where’s my muse?:
demystifying creativity
Regardless of industry or role, at the essence of our work lies creativity. Improve your creative spirit and discover how to get your best ideas, having fun and enjoying the ride.
Staying on your toes
Marvin Chow
VP, Global Marketing
Staying on your toes:
the art of driving high performing teams
Learn best practices and successful strategies for smooth and quickly evolving flexible organizations implemented like those at Nike & Google.
your brain’s hidden potential
dr. daniel chao
ceo & co-founder
your brain’s hidden potential:
Discovering and leveraging neurostimulation
Learn the true power of your mind from the team behind breakthrough technology that is helping athletes and organizations reach new heights.
Geoff Woo
ceo & co-founder
Paul Benigeri
Head of Ecommerce
You 2.0: Humans are the next platform
Ensure your system is working in the most efficient way and discover why now is the tipping point in human enhancement.
Be Better in Bed
Dr. Michael Breus
The Sleep Doctor
Be Better in Bed:
Executive Sleep is not an oxymoron
An understanding of how sleep can affect your bottom line: sleep deprivation related productivity issues, how sleep affects leadership and management roles, and how Chronorhythms can be leveraged to improve productivity. *This programming is exclusively offered to our Cultural Masters & Titans*
Get Higher
Donna D'Cruz
Billie Whitehouse
Get Higher:
Practices in Mindfulness and Meditation
Join industry experts to explore the intersection of Spirit, Body and Mind. This session will employ cutting edge technology paired with modern meditation practices to leave you clear, elevated and blissful.
Counting Sheep & Hacking Dreams
dr. michael breus
the sleep doctor
Counting Sheep & Hacking Dreams:
Utilizing Sleep to create productivity for you & your workforce
An understanding of how sleep can effect your bottom line: sleep deprivation related productivity issues, how sleep effects leadership and management roles, and how Chronorythms can be leveraged to improve productivity.
Joe Desena
Run Toward the Bear! Learn how to unlock the grit and determination within you to tackle adversity head-on and accomplish things you never thought possible.
Driving company values
david baga
chief business officer
Driving company values:
Creating an inclusive environment in accelerating organizations
Explore the WHY of inclusion and what it means to your bottom line in this deep dive discussion about staying true.
Take the stage
kelly stoetzel
Take the stage:
ted’s guide to public speaking
Learn to infuse talks and presentations with a few of the key tools and principles that make TED Talks so engaging for audiences, both in content & delivery.
the business of illusion
david kwong
the business of illusion:
Influence & command
An exploration of how to use the fundamentals of illusion to get ahead of the competition and have more command in your life.
Work Hard, Play Hard:
Work Hard, Play Hard::
How Play & Work Patterns Shape Leadership & Collaboration
Jump into the proverbial sandbox and learn how to play well with others! Your style will impact how you learn, connect and engage with those around you. Explore how play and play patterns truly map how we connect with those in our work and in our lives.
personal powerworks
liz heller
personal powerworks:
Understanding yourself as a brand
Dive into this interactive session that takes us back to the very important 101's of job skills and navigation. Are you sure your resume and interview skills are ready for that next big step?
escape velocity
steven Wolfe Pereira
Chief marketing & communications officer
escape velocity:
Essential career advice to achieve breakout success
Start to define your job and stop it from defining you. Create your plan to achieve escape velocity, the critical inflection point where you truly make the transition from being a manager to becoming a leader.
total Recall
Jim Kwik
total Recall:
unlock your memory potential
All the ways to rapidly remember for greater productivity and influence shared by a true mind magician.
Own Your voice & the room
roger love
voice coach
Own Your voice & the room:
Master the art of taking the stage
Learn to command any stage and project your voice - own your space and craft your presence in this interactive session.
Own Your Story
National Poetry slam Champion & Multi-Platinum Songwriter
Own Your Story:
Creative Expression Workshop with world-renowned IN-Q
Join IN-Q in this immersive, moving experience where you will discover how to tell your own story by exploring the moments in your life that have changed you.