Hugh Evans Announces Global Citizen’s Most Ambitious Campaign Yet
“We don’t have to accept global inequality, inadequate health care or education for millions of children, or the unequal, unjust treatment of women and girls as simply facts of life.”
As the CEO of Global Citizen, Hugh Evans is a driving force behind one of the world’s most powerful vehicles of social change. In this keynote speech from WORLDZ 2016, Evans walks us through the various obstacles Global Citizen has faced on the path to eradicating some of the world’s largest problems, and the enormous but achievable goals the company has set—like bringing an end to extreme poverty by 2030. Their method is especially innovative: “Our model doesn’t ask global citizens to give their money; activism is the most valuable form of currency.”
For Evans, the stakes just keep getting higher. In their most ambitious move to date, Global Citizen announced Monday that – in the year Nelson Mandela would have turned 100 – they will be hosting their largest campaign yet. The Global Citizen Festival Mandela 100 will take place in Johannesburg, South Africa, where world leaders, activists and artists will come together to celebrate Nelson Mandela’s life and legacy.
The December festival will be headlined by Beyoncé, JAY-Z, Eddie Vedder, Ed Sheeran, Usher, and Pharrell Williams & Chris Martin, among others, and will feature a special keynote address from Oprah Winfrey remembering Nelson Mandela and his legacy. Lead hosts include Naomi Campbell, Sir Bob Geldof, Gayle King, Tyler Perry, and Forest Whitaker.
With their help, the festival hopes to take major strides to end extreme poverty, with policy commitments from world leaders in the areas of education, health, gender equality, water and sanitation, and food and hunger.